Philosophy of Innovation
Advanced materials, high performance, and beautiful styling.
To better build for comfort, we reinvented how shoes should fit. Conventional shoes fit across your feet at the toes, restricting the way your toes spread as you walk. ECCO’s “Freedom Fit” fits from heel to instep, allowing toes to spread naturally to better support your weight and foster a more comfortable walking experience.
In this manner, ECCO’s design philosophy embraces innovation—and tradition. European design is all about advanced materials, high performance, and beautiful styling. We explore and create at the nexus of these goals. Our award-winning designers draw inspiration from life around us, our heritage, and new materials to make every shoe a work of art that puts technology at the service of nature.